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design

Proposal redesign

A proposal structure that makes value, choice and proof easier to scan.

Proposal redesign
Approach

From rough impression to clear signal

A proposal often travels internally without the salesperson present. This redesign keeps value, choices, proof and next steps visible, so the document keeps carrying the conversation.

Stack
Layout Brand system
Result

A compact example of how I translate complex material into something easier to understand, discuss and remember.